A MAD experience is fun. In the morning you will laugh out loud, in the afternoon, you will wipe away tears of laughter.

MAD stimulates fresh thinking on the work environment and challenges patterns of work from a unique and novel perspective.

The fundamental unit of organisational performance is the team and all teams have significant scope for improvement.

A MAD experience is an unfolding day of self-discovery, reflection, and opening up new conversations with colleagues.

MAD inspires learning by thinking, exploring, testing, and … doing. It’s not just learning by doing, but learning by risking.

Teams are motivated to embrace failure, reflect, reset, and go again. There is no standing still as time moves on.

With MAD, teams drop any masks worn at work, stop wasting energy, and rediscover their playful selves to achieve more.

MAD encourages that all lessons learned from an immersive experience are immediately applied on return to the work place.

Any and all materials produced and shared by MAD are unique and specific to each and every individual client.

MAD engages authentically and transparently with all clients, at all levels, to build and strengthen the key “soft” behavioural skills.